The Museum of Graffiti, in partnership with Modelo, announces the launch of "Sneaker Stories," a groundbreaking exhibition that delves into the historical ties and cultural relationship between graffiti and sneakers. Starting in Miami on April 20th, this exhibit will travel through Atlanta (May 31, 2024) and conclude in Washington, D.C. (Aug 2024).
"Sneaker Stories" explores the historic and ongoing synergy between graffiti art and sneaker culture. It highlights seminal crossover collaborations between graffiti artists and commercial brands, with a focus on sneakers from 2003 to the present. The exhibition features art and rare sneakers by some of the world's most iconic artists within the genre, including Futura, Rammellzee, Eric Haze, Claw, and Faust.
The show highlights how sneaker companies have leveraged the talent and rebellious nature of the graffiti community to create limited edition, highly converted footwear that can sell on the secondary market for upwards of $20,000. The exhibition also brings to light how sneakers have transcended their original purpose, becoming integral to the fabric of urban culture and art.
"Through 'Sneaker Stories,' we aim to celebrate the artists who have transcended the streets to appear inside the biggest companies in America like Nike, Reebok, and Adidas, only to then influence countless others along the way," says Alan Ket, co-founder of the Museum of Graffiti. "We're thrilled to partner with Modelo to bring this unique cultural exploration to life, inviting audiences to uncover the stories behind the art and the artists who've left an indelible mark on both the graffiti and sneaker worlds."
In an exciting addition to the exhibition, Modelo will present a free sneaker customization bar at the unveiling of the exhibition in Miami on April 20, 2024 during an all-day celebration. Visitors will have the opportunity to personalize their own sneakers with colorful new laces, charms, buckle plates, and more, offering a unique, hands-on experience that celebrates the creativity and individuality at the heart of both graffiti and sneaker cultures.